Women in Tech

Women in tech

Managed by: Bárbara Yuste (Adigital)

“Women in Tech” promotes the role of women in the technology sector through their personal experiences. We need references and models to inspire a more central role for women in technology. A European Commission study published in October 2013 concluded that if more women joined the European digital world, it would grow by 9 billion euro each year. According to this survey, for every 1,000 European women with a degree or diploma, only 29 have a university qualification in Information and Communications Technology (ICT).

In this track, we will present leading women from this sector with very influential roles at national and international technology companies, as well as entrepreneurs and important women in different areas like education and activism, among others.

Speakers

Carme Artigas

Founder – Synergic Partners

Founder and partner of Synergic Partners, a strategic and technology consulting firm that specializes in Big Data, Data Science and Data Engineering.

Carme also sits on the Technology and Innovation Committee of the CEOE (Spanish Confederation of Business Organizations), is a member of the Industry Advisory Board of the IDSE at Columbia University (NYC) and is a speaker on Big Data in international forums such as Strata + Hadoop World, and an associate professor on several master’s programs in new technologies, Big Data and innovation.

Carme has over 18 years of experience in the industry, in management positions and as a director in multinationals and public and private companies in the technology sector.

Carme has an MSc in Chemical Engineering from the IQS, a degree in Chemistry from Ramon Llull University, a postgraduate degree in Industrial Business Management and Executive Education in Venture Capital at Berkeley University- Haas School in California.

Yolanda Rueda

Founder & President – Cibervoluntarios

Social entrepreneur. Founder and current President of Fundación Cibervoluntarios, Cybervolunteers Foundation in English, a non-profit organization that promotes the use and knowledge of new technologies as a means to alleviate social gaps, promote social innovation and generate citizen empowerment. Twelve years of experience in Cibervoluntarios, which in 2011 received the economic and social recognition of Google.org, as one of the 50 entities that are changing the world, and a recognition from the Prince and Princess of Asturias for “creating new forms of participation and social innovation in support of groups at risk of exclusion”.

Previously Yolanda co-founded the Campus Party 1997 – 2005, and the ICT consulting company Futura Networks, entities of which she sold her shares in 2005 to devote herself to Cibervoluntarios. She has also worked at an institutional level for Red.es and the Youth Institute of Spain.

To highlight that in 2011 Yolanda was appointed as one of the Top 100 women leaders in Spain, in the category innovative entrepreneur, and again in 2012 in the third sector category. She was also awarded in 2011 by Mía Magazine with the “Mujeres Reales” (Real Women) award for innovation. In 2013 was appointed as one of the “Las Influyentes” (the influentials) for her leadership 2.0 by Madrid Woman Week and the Association Procom (Association of Communication Professionals). Yolanda owns a degree in Journalism and a masters’ degrees in Management and Administration of foundations and other non-profit entities and in Marketing. She has also written several publications, to highlight her participation in the book “Cómo la tecnología cambio mi vida” (How technology changed my life) and her promotion of an annual publication about social innovation and citizen empowerment which has six editions, the last two “Cyberoptimism, connected to an attitude” and “Citizen Innovation: Collective Intelligence for glocal empowerment”.

María Gómez del Pozuelo

Co-founder & CEO – Womenalia

María Gómez del Pozuelo is CEO and Co-Founder of Womenalia.com – the first global network for professional women.
An expert in setting up new businesses, creating high performance teams, innovation, technology, the internet, digitalization, sales, marketing, professional women and entrepreneurship.

After an extensive career in managerial roles at multinational companies like AIG, Avenue Publishing Group or Air Miles, María changed her life, setting off on an entrepreneurial adventure.

Founder of Womenalia.com, one of the most important innovation and technology start-ups in Spain. All set to start operating in Mexico, Womenalia has a promising future on the international stage. This is no small feat together with her managerial experience at several multinational companies.

In three years and a few months, Womenalia has reached almost 300,000 users, with an internationalization process in full swing. Its objective is to reach 20 million users in 20 countries over five years. The philosophy is for women to achieve their professional goals through a unique technology platform. Tailored to professional women’s needs and problems, it is going to revolutionize the way women tackle their career plans, social networks and communities.

Marina Serrano

Co-founder & Managing Director – Girls in Tech

Marina Serrano Montes is a Mobile Software Developer at Telefónica I+D. Cofounder and MD of Girls in Tech Spain, an international nonprofit organization with the aim of strengthening the role of women in STEM (Science, Technology, Engineering and Mathematics) and fostering their entrepreneurial spirit. GITSpain has an inclusive approach.

She studied Computer Engineering at Granada University and the École Polytechnique Fédérale de Lausanne (Switzerland). She completed her education with a master’s in “Soft Computing and Intelligent Agents” at the UGR.

She joined Telefónica I+D in October 2008 and, since then, she has participated in various national and international projects, most notably in the field of e-health, the development of medical information systems and collaborative tools for hospital environments, and participation in the European project “SignSpeak”, based on the automatic recognition and continuous translation of sign language.

She is currently focusing on developing a video software platform for mobile devices named OpenTok (Tokbox Silicon Valley).

She was a speaker at Droidcon 2013 Madrid, where she presented the results of an “Opinion survey for IT Professionals about women’s presence in ICT” (June 2015, Madrid) and her publications include her participation in the book “Historias de developers” by Alberto de la Vega and “Automatic sign language recognition: a social approach”.

She is passionate about the human mind, technology, real-time communication and cups of tea.

Elena Gómez del Pozuelo

President – Adigital

Initiating and promoting new corporate projects is Elena Gómez del Pozuelo’s passion in life. A born entrepreneur, she is the founder of La Cigüeña del Bebé, the Ecommerce company now known as BebeDeParis.

In the year 2000, the President of Adigital founded www.secretariaplus.com and www.directivosplus.com, two companies that were later sold to USG People. These websites spearheaded a new idea at a time when social networks for professionals such as the famous LinkedIn didn’t exist.

Member of the Executive Committee and Management Board of CEOE and President of its Data Protection Commission, Gómez del Pozuelo is a shareholder and advisor at three different startups: Íncipy, a strategy, innovation and digital transformation platform; Inesdi, a digital and face-to-face training center for Digital Marketing, Social Media, Ecommerce, Web Analytics and SEO; and Womenalia, the social network for professional women.

President of the Spanish Digital Economy Association (Adigital) and writer of “Nunca olvides esto… Los mejores consejos de grandes directivos españoles” (Never forget this: The best advice from Spanish executives) and “Todavía crees que somos las que servimos el café” (You still think we’re the ones that serve coffee), for 20 years she has been the General Director of the Spanish Direct Marketing Association and the Spanish Electronic Commerce Association. She will share her experience with us at the European Ecommerce Conference 2015.

Ruth Guerrero

Founder & CEO – Decoramus

Most of Ruth Guerrero’s career has been linked to the internet. The founder of Decoramus.com is also an Online Marketing, Social Media and Ecommerce consultant and trainer; three skills that make her stand out in the crowd.

From snail slime cream to air-conditioning industrial devices, Guerrero has sold everything online. In the past two years together with her two partners she has spent all her time creating Decoramus Network, a marketplaces network specialized in selling furniture and decoration. The target market is feminine and staff members are 100% trained by women.

Before founding Decoramus, Guerrero worked as a web developer on projects for companies such as Iberdrola, Vodafone and Jazztel. In the past few years she has held leadership positions related to her two main passions: Online Marketing and Ecommerce.

Natalia Gómez del Pozuelo

Expert in Communication and Public Speaking

What Natalia Gómez del Pozuelo really likes is having fun communicating. After more than 15 years’ experience in managerial roles with Communication and Marketing responsibilities at several multinational companies, she developed her management, project, marketing and communication skills. In 2007, Gómez del Pozuelo left her job to pursue her real passion: writing.

For this corporate world professional, working in different countries has helped her to understand that being right isn’t always important. Keeping an open mind and being creative is a crucial factor inside a company, not to mention a life philosophy. It helps you to see reality from different perspectives.

Since her career changing decision, Gómez del Pozuelo has written 10 books and many articles.

She will share her experiences in the sector during the Women in Tech track that will be held at the latest edition of the European Ecommerce Conference, on 18 and 19 November 2015.

Ana Etxebarria

Co-founder & COO – Quarizmi

Ana’s priority is the customer experience, which she understands must start from within.

She believes the power of the word-of-mouth to be the most potent marketing force to grow and retain the universe of our customers. She believes it is the consumer who creates the rules for the sale process now, is not the sellers’ choice anymore. Make a consumer mad and be ready to have the best word of mouth advertiser against you. She believes that those customers who are excited about their experience with a product or, as in her case, with a service, can become straightforward preachers for a company. She believes it is this group of “satisfied believers” the one that make a difference and spreads the good name of a company among their relations. And she believes that organizations that focus on building word-of-mouth into mature evangelism grow faster, are more profitable and have big-picture ideas that somehow change the world. She thinks It’s fun, thrilling stuff.

Ana worked as Chief Customer Officer and Global Technical Support Director for ten years in Panda Security and now is co-founder and COO in Quarizmi AdTech SL.

Saioa Eibar

Founder & CEO – Solidartes.com

After 15 years working as a consultant and at a private company, Saioa Eibar took her chances as an entrepreneur and founded Solidarters.com, a platform for art lovers, artists, creators and social projects to connect and share knowledge, show their talent and support social causes by purchasing artworks.

With this project, Eibar set out to offer solutions to creators’ needs, providing them with a secure platform to interact with their followers, sell their works and share their talent with the world. Solidarters.com is a social network specializing in art where the spotlight is on talent and social commitment is a “must”.

Struggling to compete in a market with a different way of doing things, this entrepreneur took the final step by involving people, trying to make art and culture more accessible, while also being financially responsible with our environment. She will be up on stage telling us about her experience at the European Ecommerce Conference 2015.

Bárbara Yuste

Communications Director – Adigital

Journalist and Director of Communication at the Spanish Digital Economy Association (Adigital), Bárbara Yuste is also the Head of Projects, Expansion and Communities at Bez.es, a new website that is putting her entrepreneurial smarts to the test.

Professor of Journalism and Social Networks at the University Carlos III of Madrid and Camilo José Cela University, respectively, Yuste has been in charge of Digital Content and Social Networks at the Educational Institution SEK and Camilo José Cela University (UCJC), where she has also worked as the Press Officer.

More than 14 years’ experience in Journalism and Digital Communication are proof of her expert skills in digital media and online communication, having participated in several masters and postgraduate courses in these areas, as well as giving courses and conferences.

Yuste has performed various tasks at communication media companies such as the ABC, where she was in charge of Media and Networks, and at companies from the technology and entrepreneurial sector such as Red Innova. She is the Co-founder of Café&Periodismo and author of the book “Emprender en Periodismo” (Entrepreneurial Journalism). She will participate in the next edition of the European Ecommerce Conference.

Joana Sánchez

President & co-founder – Ingroup (Íncipy, Inesdi, Increnta, Incube) & VP – Adigital

The focus of Joana Sánchez’s career has always been the entrepreneurship and management of digital economy companies, as well as digitally transforming large companies and their managers. She is a businesswoman, entrepreneur and manager. More than 25 years’ experience managing teams, together with her responsibilities as CEO and executive chairwoman, have guided her work towards people, business and results.

The development and management of new business areas in the internet, publishing, communication, finance, tourism and ecommerce sectors are only some of the skills that define Sánchez. Some of her noteworthy positions have been CEO of the ecommerce division at Grupo Planeta, president of the group MuchoViaje.com and director of Marketing and Innovation at Deutsche Bank SAE.

Sánchez has taken advantage of the past 5 years to found and invest in various leading companies in their respective sectors. Such as Íncipy, Inesdi, Womenalia, Increnta, Incube and Ozongo, to name a few. This professional woman from the technology sector expresses her ideas in the blog “Mujeres Consejeras”, which won the Silver Prize in the BlogosferaRRHH 2012 Awards, as well as in “Líderes Digitales”, a blog in the Expansión newspaper. She will participate in the ninth edition of the European Ecommerce Conference.

Juanjo Azcárate

CEO – CCC

Juanjo Azcárate is a founding partner of the publicity agency Contrapunto, the marketing company Dimensión and the Spanish Digital Economy Association (Adigital).

For 45 years he has been the CEO of CCC (Cursos Comerciales por Correspondencia), a leading distance education company in Spain offering training for 280 professions. After more than 75 years in the business, CCC has trained 3 million students in over 80 countries.

As an entrepreneur he has invested in more than a dozen startups, including the professional women’s social network Womenalia. Azcárate has known only too well how to adapt to technological and social changes over the years. We will see him up on stage at the European Ecommerce Conference 2015.