November 19th

Single Market Forum 2014

12:30 PM – 06:30 PM
Euskalduna Conference Centre and Concert Hall
Access by invitation. If you are a multichannel ecommerce and you’re interested to attend, please email to
More information

EEC Launch by Cofidis

06:30 PM – 08:00 PM
KBi Digital Bilbao
Startup Panel: “How to use crowdfunding successfully”
Fernando Prieto – Founder (Start Your Business International Consulting)
Leandro Pérez – Founder (Snake Eyes Games) & creator (Cycling Party)
Moderator: José Antonio del Moral – Managing Partner (Alianzo)
Final of Startup Competition by Cofidis
Drinks & Networking
Free entrance by registering

November 20th

Euskalduna Conference Centre and Concert Hall

Keynote speaker
Breakout session
EEC Launch
Ecommerce leaders
Break & networking
ROOM A1 Theatre

09:00 AM

09:30 AM – 09:45 AM
“La era digital: ¿hacia dónde vamos?”
Elena Gómez del Pozuelo
President (adigital)

09:45 AM – 10:15 AM
“Innovation at the intersection of users and companies”
Juan Pablo Puerta
Director of Global Expansion (Soundcloud)
Soundcloud is the leading independent audio and music distribution service. Juan Pablo is Director of Engineering & International markets and his work focused on the intersection between bottom-up innovation, society and technology.

10:15 AM – 10:45 AM
“Emulating Real Life Communication in the Digital Era”
Moshe Hogeg
Founder & CEO (Mobli – Co-Founder (Yo)
Mobli has now over 60 employees and is expected to reach 80 by the end of 2014. Last year the company has completed its second round of investment reaching a total capital of $89M.
Moshe is responsible for leading Mobli’s technology strategy and global expansion plan, as well as driving investors’ relations and strategic alliances. Moshe is also co-founder of Yo and co-founder of Genesis Angels VC.

10:45 AM – 11:15 AM
Interview with the Digital Economy Awards winners
José Luis Zimmermann
Managing Director (adigital)

ROOM A1 Theatre

11:15 AM – 11:45 AM
Coffee & Networking


11:15 AM – 11:45 AM
“Recuperación de carritos abandonados con Trustly”
Octavio Soler
Country Manager Spain (Trustly)
(Limited permitted capacity)


11:45 AM – 12:15 PM
“How to optimize your checkout process?”
Patrycja Andrzejewska
Product Owner for Responsive Checkout (creativestyle)


11:45 AM – 12:15 PM
“How to drive more sales with Google shopping campaigns”
Fernando Angulo
Head of international partnerships (SEMRush)

ROOM A1 Theatre

12:15 PM – 12:45 PM
“Uber. Supporting innovation – Building the cities of the future”
Niall Wass
Senior Vice President EMEA & APAC (Uber)
Operating in over 40 countries and 200 cities Uber is creating a worldwide digital transportation network.
Niall heads up International operations for Uber across Europe, Middle East, Africa and Asia-Pacific.

12:45 PM – 01:15 PM
“Going Global: The Challenges and Successes in a Flattening Global Market”
Marshall Porter
Senior Vice President International (Gilt)
Gilt Groupe is an online retailer based in the United States.
Marshall is responsible for the growth of the international business including consumer cross-border shipping and international partnerships.

01:15 PM – 01:30 PM
EEC Launch by Cofidis
Elevator pitch from the Winner of the EEC Launch Startup Competition by Cofidis.
Award presented by Carolina de la Calzada, Marketing director, Cofidis España.

01:30 PM – 02:30 PM
Lunch & Networking


02:30 PM – 03:00 PM
“¿Cómo hablar con el cliente omnicanal? Estrategias que funcionan”
Alfredo Expósito
Channel Manager Iberia & Italy (Hybris)


02:30 PM – 03:00 PM
“KBI Digital: La 1ª Incubadora avanzada de negocios digitales en Bilbao”
Nora Sarasola – Directora (Bilbao Ekintza)
Juan Diego Casals – Director (Beaz)

ROOM A1 Theatre

03:00 PM – 03:30 PM
“Etsy: Not just a marketplace but a vibrant creative community”
Matt Doris
Head of International Community Programmes (Etsy)
Etsy is the leading global marketplace for vintage craft products.
Matt is the leader of Etsy’s International Community Programmes team, driving initiatives focused on developing Etsy’s people powered marketplace around the world.

03:30 PM – 04:00 PM
Round table E-Commerce Leaders
Gemma Sorigué
Sales General Manager (Letsbonus)
Jon Uriarte
Founder & CEO (Ticketbis)
Pablo de Porcioles
Group Director Business Development (Adsales) & Communications (eDreams)


04:00 PM – 04:30 PM
“HAPIICK, una nueva forma de recibir tus compras online – Best practice impulsado por BIC GIPUZKOA BERRILAN”
Haritz Elortza
Managing Director (Intelligent Delivery S.A.)


04:00 PM – 04:30 PM
“Presentación del Estudio sobre Comercio Electrónico B2C de ONTSI – Edición 2014″
César Miralles – Director General (
Elena Gómez del Pozuelo – President (adigital)

ROOM A1 Theatre

04:30 PM – 04:45 PM
Coffee & Networking

04:45 PM – 05:15 PM
“Designing for Extreme Longevity”
Alexander Rose
Managing Director (The Long Now Foundation)
The Long Now has facilitated projects such as the 10,000 Year Clock, the first of which is in the London Science Museum. The Interval, The Rosetta Project, Long Bets, Seminars About Long Term Thinking, Long Server are other of his projects.
Alexander is the director of Long Now and is part of the Theil Fellowship Network.

05:15 PM – 05:45 PM
“Belong Anywhere: Airbnb and the Sharing Economy”
Patrick Robinson
Head of European Public Policy (Airbnb)
Airbnb is an online community marketplace that connects hosts with unique spaces in their homes with guests from around the world who are looking for unique local experiences. Airbnb now offers over 800,000 spaces in 190 countries across the globe.
Patrick is the Head of Public Policy for Airbnb in Europe and Canada.

05:45 PM – 06:15 PM
“Co-creation and local manufacturing, the future of the mobility industry”
Damien Declercq
Director of New Business Development (Local Motors)
Damien joined the team in early 2011 to run the XC2V program. He is focusing his efforts on the opportunities and partnerships to develop the Local Motors Business.

06:15 PM – 06:30 PM
César Miralles
Director General (

06:30 PM
Drinks & Networking
Mojitos courtesy of Trustly